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Further innovation of the traditional iced tea category

Further innovation of the traditional iced tea category

editor by editor
06/03/2023
in Company News, Product News
Reading Time: 2 mins read
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Spindrift, America’s first sparkling water made with real squeezed fruit, continues to expand its product offerings to provide consumers with delicious beverage options inspired by popular beverage categories like iced tea, lemonade, spiked seltzer, and cider – all with 0g added sugar, no artificial flavoring, and low calories.

“For us, 2023 is about continuing to innovate the beverage industry through incredible real ingredients,” said Bill Creelman, founder and CEO of Spindrift. “We started by introducing real ingredients to the sparkling water aisle, we’re now focused on extending that same innovation and creativity to other beverage categories. We’re broadening our product offerings to provide consumers with delicious options for every occasion.”

To meet consumers where they’re at this new year, Spindrift is adding its first mocktail style variety, the Nojito. Inspired by a favorite cocktail, the mojito, this is Spindrift’s first to feature an herb: mint. “For years, our community has told us that Spindrift is their go-to non-alcoholic beverage of choice. Our products are something you can offer everyone at the party, no matter where they are or what they’re drinking. Nojito is a nod to that. We can take inspiration from classic flavor combinations but do them in our way: perfect for folks looking for unsweetened, non-alcoholic options that taste amazing.” Bill said.

Next up, Spindrift is releasing the juicy and jammy Peach Strawberry. “Peach has been one of our top requests for years,” Bill said. “When we tasted it with a splash of strawberry, we knew we had something special. We can’t wait for people to try it.”

Building on the success of its existing Half Tea & Half Lemon flavor, Spindrift is bringing similar earthy and crisp notes to Mint Green Tea and Mango Black Tea. Mint Green Tea is made with brewed green tea, a hint of mint, and a splash of lemon: a calming mix of earthy, bright, cool, and refreshing notes. Mango Black Tea adds a tropical twist: a juicy pop of mango is mixed with brewed black tea and real squeezed lemon, offering iced tea fans something a bit sweeter – though still unsweetened.

Tags: #beverage#beverageflavors#beverageindustry#flavor#foodandbeverage#icedtea#ingredients#lemonade#MangoBlackTea#MintGreenTea#Nojito#sparklingwater#Spindrift®
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