The market is majorly driven by increasing demand for healthy snacks and pet food products, with long shelf life. Moreover, freeze-dried foods have been gaining popularity in North America and Europe owing to increasing consumer spending on convenient food products characterized by ease of consumption.
The growing consumer awareness regarding eating healthy and staying fit is expected to drive the demand for low-calorie freeze-dried food. Companies offering healthy freeze-dried products also mention nutritional information for their consumers. For instance, in December 2020, two Missoula brothers started a freeze-dried meal company, Pinnacle Foods. The company claims that its products have twice as much protein as compared to other mass-produced brands and contain no additives or preservatives. Such initiatives will increase product visibility among health-conscious consumers.
Manufacturers have been focusing on the sustainability and innovation of freeze-dried food products to cater to the evolving tastes of consumers worldwide. Freeze-dried food companies are emphasizing sustainable production of products owing to the increasing concerns among regulators, consumers, and investors. Over the past few years, the demand for natural and organic food products has risen globally. Therefore, freeze-dried foods with clean ingredients and no added preservatives or colors are expected to attract health-conscious consumers.
