Plant-based products are flourishing globally, as a result of consumer interest in health, naturalness and sustainability, as well as rising numbers of vegetarians and vegans. AstaReal’s new astaxanthin formula, Astaxin VEGAN, perfectly taps into this market. The vegan softgel is made of carrageenan and modified starch, with the content mirroring Astaxin Original.
AstaReal offers the most researched brand of natural astaxanthin on the market. Its health attributes are backed by more than 70 human clinical studies, and include improved vision, stronger cognitive function, better muscle health and smoother skin texture, thus addressing concerns of various target groups, from healthy agers to athletes.
In line with preventive health trends, a growing number of consumers are also looking for ingredients that support and protect the wellbeing of their pets. With its strong antioxidant and anti-inflammatory properties, AstaReal astaxanthin is a valuable ingredient for feed and pet food applications. Within the Novasta range, the company offers a novel encapsulated product called Novasta EB15, which aims to better preserve and maintain the antioxidant power of astaxanthin, even after challenging production processes. This means that astaxanthin can be safely and with fewer hurdles incorporated in most types of formulations, from soft chews to pellets.
Peter Ahlm, Head of Marketing & Sales at AstaReal said: “Consumer interest in sustainable foods and nutraceuticals will, with no doubt, continue to drive demand for plant-based offerings. Here, algae and microalgae-derived astaxanthin can play a key role, and look set to be future-proof ingredients. In addition, consumers want the best for their companions too.
At the fair in Frankfurt, AstaReal will be represented at “Try Swedish”, the official Swedish country pavilion at stand 3.0G242.
