Häagen-Dazs® is delighted to unveil its newest innovations to their ever-popular ice cream bars, furthering their industry-leading position in premium snacking and delivering more delicious joy to ice cream lovers everywhere. As an original take on an indulgent fan favorite, Dulce De Leche is now available for the first time as an ice cream bar, while Chocolate Cookie Crumble is an all-new addition to the Häagen-Dazs® family of flavors.
These new additions reflect the creative passion of the original Häagen-Dazs® founders, husband and wife duo Rose and Reuben Mattus, who shared a meaningful and lasting love and appreciation for ice cream. Each new flavor embraces the brand’s history by furthering its obsession with high-quality ingredients, promising a delectable experience for ice cream lovers. The bars also celebrate Häagen-Dazs®’s unwavering commitment to deliver on the sweetest and simplest moments in life through undeniable flavor and texture profiles.
“We are thrilled to be expanding upon our lineup of snacking options,” said Rachel Jaiven, Head of Häagen-Dazs® Marketing. “The introduction of Chocolate Cookie Crumble and Dulce de Leche ice cream bars adds a rich, unexpected dimension to our range of offerings, expanding our focus beyond traditional flavors.”
In addition to releasing these two new flavors, Häagen-Dazs® has added to its Mini portfolio with a mini version of the brand’s #2 most popular bars with the Vanilla Milk Chocolate Mini bars. This exciting mini version of the classic features its world-renowned vanilla ice cream dipped in smooth and creamy milk chocolate.
