Leading the opening of new categories in the market with innovative products, Ak Gıda- İçim Süt has now produced a probiotic drink containing 3 times probiotics. İçim x3 Probiotic meets consumers on the shelves with three delicious probiotic drink varieties: plain, caramurver & blueberry, raspberry & hibiscus in 250 ml packages. While İçim x3 Probiotic drink is offered to consumers in 2 portions in its packaging, portion tracking can be done thanks to the transparent vertical area on the side of the packaging. Thus, İçim x3 Probiotic can be consumed in a single day or 2 days according to preference.
In recent years, consumers’ tendency towards products that help to relax the digestive system and strengthen immunity has increased; İçim has given an innovative direction to the probiotic products category with its drink containing 3 different probiotic types for the first time in Turkey. İçim x3 Probiotic contains 3 different probiotic types, LGG, BB-12 and LA-5, whose effects have been proven by clinical studies. With its lactose-free feature and at least 3 times more live probiotics than its counterparts, it provides consumers with digestive comfort and supports the immune system.
Consumers are looking for multiple benefits
Stating that the interest in products that support the strengthening of immunity with the effect of the increasing pace of life today and especially with the entry into the winter months, Dietitian Berrin Yiğit once again brought the importance of probiotics to the agenda, Dietitian Berrin Yiğit said, “Consumers demand products that are easy to access and consume, do not contain additives, are beneficial to health, have strong functional aspects and contain all of these features together. Especially supporting our intestinal system, which is accepted as the second brain of our body, with beneficial probiotic lactic acid bacteria is important for the protection of our health. With the trend of healthy and good life, interest in fermented foods containing lactic acid bacteria and probiotics is increasing day by day. In this context, fermented dairy products are consumed by consumers of all ages. Products that will increase the consumption of these products and provide a delicious and enjoyable experience as well as health benefits are now more preferred,” she said.
