Mars, the maker of some of the world’s most beloved treats and snacks, is bringing joy to consumers everywhere as the egg-citement of the spring season is officially in the air! It’s simply not Easter without colorful sweets—in fact, 85 percent of U.S. adults plan to enhance their celebrations by buying food, candy and gifts1. From nostalgic favorites to new, limited-edition flavor innovations, Mars is set to deliver a range of goodies guaranteed to make the holiday extra special this year.
“The start of spring and Easter is a special time for people to come together with friends and family, and our iconic portfolio of Mars brands plays a special part in that celebration,” said Tim LeBel, President of Sales at Mars Wrigley North America. “Along with our classic Easter offerings from M&M’S and DOVE, we’ve seen a growth in fruity consumption during the season and we’re thrilled to have a variety of on-trend offerings from our beloved STARBURST Jellybeans to fruity favorites like SKITTLES® and LIFE SAVERS® Gummies in our variety bags.”
Basket Full of Excitement:
This season, M&M’S Easter Sundae will give families a new way to enjoy the popular dessert. The candies capture the essence of a real sundae, blending white chocolate M&M’S with the flavors of vanilla ice cream and cherry, finished with a dark chocolate fudge coating.
