SOMOS, the Mexican food brand co-founded by Mexican-American friends Miguel Leal, Daniel Lubetzky, and Rodrigo Zuloaga, expands their growing product portfolio of Mexican meal solutions with a new line of Taco, Fajita, and Al Pastor Simmer Sauces inspired by the meals the SOMOS team grew up eating. Each Simmer Sauce is made with the same whole ingredients that you’d use when cooking a meal from scratch. While other cooking sauces on the market list water as their first ingredient and dry seasoning packs are packed with preservatives, SOMOS’ Simmer Sauces lead with vegetables (peppers, tomatoes, or tomatillos), resulting in a rich, complex flavor and thicker texture.
On average Americans spend 37 minutes prepping and cleaning up for meals every day, with 90% of consumers turning to premade sauces and marinades for easy meals. Additionally, 41% of U.S. consumers say that when it comes to trying sauces, they are more interested in trying something new if it’s reminiscent of a flavor they know they love. With the launch of SOMOS’ Simmer Sauces, the brand delivers on its mission to bring the flavors that many American consumers know and love from Mexican restaurants to make cooking and enjoying real, satisfying Mexican food at home possible even on the busiest days. They also intentionally give consumers the agency and creativity to combine the sauces with what they already have in their refrigerators.
“Our new line of Simmer Sauces strikes the perfect balance of effortlessness and creativity,” says Miguel Leal, Co-Founder and CEO of SOMOS. “Growing up, my mom would make the most delicious and complex sauces that would take her hours to perfect and our goal with this product line is to bring consumers sauces bursting with flavor but ready in a fraction of the time for easy, delicious meals that even my mom approves of. The Mexican food aisle in the U.S. has been lacking in giving consumers a real taste of Mexican cooking –– our simmer sauces truly give consumers a taste of Mexico and are a staple for my family taco nights!”
Each Simmer Sauce is made using high-quality ingredients, 98% of which are sourced from Mexico, and draws on flavors enjoyed in classic Mexican dishes. Miguel, Daniel, and Rodrigo were inspired by the vast selection of sauces available on Mexican shelves, and with the launch of SOMOS’ Simmer Sauces, they’re looking beyond salsa and standard enchilada sauce to bring a real taste of Mexico stateside. The result is three unique Simmer Sauces that can be paired with a variety of proteins and vegetables that if made from scratch, would take anywhere from 45 minutes to over an hour to cook:
- Taco Simmer Sauce: A savory, balanced sauce made with a combination of tomatoes, chiles, and classic Mexican seasonings like cumin, garlic, and onion. Pair it with ground beef for an effortless taco full of flavor.
- Fajita Simmer Sauce: A tangy blend of tomatoes, peppers, lime juice, and spices like oregano and cumin that brings all the flavors of fajitas to an easy-to-use sauce. Pair it with steak or chicken thighs cut into strips for the perfect companion to fajita veggies like onions and peppers.
- Al Pastor Simmer Sauce: A sweet and spicy sauce packed with tomatoes, Mexican chiles, and a splash of pineapple juice. Pair it with pork for a new take on a classic––but so much faster.
SOMOS is also releasing Red and Green Enchilada Sauces nationwide after a successful exclusive debut in Whole Foods Market, plus two varieties of Mole Simmer Sauces –– Red and Poblano –– later this spring. All of SOMOS’ Simmer Sauces are fully cooked and the team recommends that they be added to browned meat or cooked veggies, then simmered on low heat for five minutes. The Simmer Sauces can also be used as marinades or as a flavor booster for slow cooker soups, meat & veggies, and grains.
