As spring blossoms into summer, Americans are eagerly anticipating the return of outdoor BBQ gatherings, where the tantalizing aromas of sizzling meats meet the refreshing fizz of ice-cold cola. According to a recent study by the Harris Poll1, 80% of Americans prefer the backyard BBQ experience over dining out, with grilling ranking as one of their top hobbies. Capitalizing on this beloved tradition, PEPSI® has teamed up with renowned culinary expert Bobby Flay to celebrate the joy of grilling and elevate the experience with the introduction of two new limited-edition flavors: Pepsi Lime and Pepsi Peach.
Flay, America’s favorite grill master, believes that the right beverage can truly elevate the BBQ experience. “Pepsi, with its complex flavor profile, is the perfect counterpoint to the smoky, rich barbecue dishes that have been such a staple of my culinary journey,” Flay remarked. “Grilling and Pepsi go hand-in-hand as summer staples, and I am excited to explore the possibilities that Pepsi Lime and Pepsi Peach bring to the table this season.”
The new Pepsi Lime and Pepsi Peach flavors are tailor-made for summer grill life, enhancing the bold, dynamic, and smoky flavors created on the grill with their tangy citrus bite and plush sweetness. Available nationwide in 12 oz. cans and 20 oz. bottles, these refreshing colas are set to become essential companions to all your favorite BBQ dishes.
To kick off the summer festivities, PEPSI® is hosting an epic BBQ giveaway where consumers can scan a participating PEPSI® 20 oz bottle or 12 oz can for a chance to win an unforgettable BBQ experience curated by Bobby Flay himself. Additionally, fans can access exclusive recipes from Flay and enter the sweepstakes by visiting BetterWithPepsi.com.
But the excitement doesn’t stop there. PEPSI® is also offering cash back incentives for consumers who purchase a food item and PEPSI® product together at any foodservice or retail location. By scanning the code in-store or visiting betterwithpepsi.tryadrink.com, consumers can submit their receipt to receive up to $2.50 cashback via PayPal or Venmo.
Jenny Danzi, Senior Director of Pepsi TM, expressed her enthusiasm for the collaboration, stating, “Bobby Flay is synonymous with grilling, and we all know any grilling occasion is enhanced by an ice-cold Pepsi. We cannot wait to see how fans enjoy our two new limited-edition colas and look forward to bringing the best vibes with Bobby Flay on our side, all season long.”
