GT’s Living Foods (GT’s), the maker of the first-ever bottled kombucha to be sold in the United States, is announcing its first-ever fan-created product, SYNERGY® Pomelo Pink Lemonade Raw Kombucha. The new item was submitted and voted by the brand’s social media followers via an interactive flavor contest. The social media campaign garnered more than 17,000 flavor submissions which resulted in three top innovation options for followers to vote for: Tropical Colada, Cherry Hibiscus and the contest winner, Pomelo Pink Lemonade, which earned the most votes from the total 25,000+ votes casted.
In addition to the innovation being the brand’s first-ever fan-created flavor to be sold, it’s the only SYNERGY® Raw Kombucha offering containing sweet pomelo, tart yuzu, and delicate jasmine, all of which are combined to give a modern twist to the classic pink lemonade taste. True to its brand promise, SYNERGY® Pomelo Pink Lemonade Raw Kombucha includes nine billion living probiotics, which are delivered deep into the microbiome to help boost gut health and immunity, organic acids and active enzymes to help increase metabolism and nutrient absorption, and is 100% unfiltered, living, real kombucha.
“SYNERGY® Pomelo Pink Lemonade Raw Kombucha is a love letter to our community. We have the most loyal fans, many of which have been supporting us since 1995. We wanted to bring them along the brewing journey with us to create something special together,” said Sam Ayers, Director of Social Media Marketing at GT’s. “The enthusiasm we received from our followers over the course of the campaign was incredible and we’re thrilled to bring their dream kombucha flavor to life.”
