Flour & Olive’s Almond Olive Oil Cake Mix has won the Gold Award in the Baking Mixes Category as part of the Specialty Food Association’s (SFA) 2024 sofi™ Awards, a top honor in the $207-billion specialty food industry.
“sofi Gold Award winners have accomplished something really extraordinary,” said SFA President Bill Lynch, “which is that they’ve risen to the top of incredibly competitive categories. Every year, we see a flood of superstar specialty food products submit for sofi consideration–those that earn top marks from our judges really are the best of the best.”
Our Almond Olive Oil Cake Mix was selected by specialty food experts, buyers, and media as the top Baking Mix product, alongside Gold Award winners in 49 total categories. Products are judged on taste, including flavor, appearance, texture, and aroma, ingredient quality, and innovation. All tastings are anonymous and are held at the Rutgers Food Innovation Center.
“We are honored that our Almond Olive Oil Cake Mix has won a sofi Gold Award,” says Estelle Sohne, founder of Flour & Olive. “As a small start-up, it is especially hard to gain visibility in a crowded marketplace and know that our product is appreciated. This is the ultimate stamp of approval, and I couldn’t be more grateful.” Our Almond Olive Oil Cake Mix is found on our online store at Flour & Olive and Faire Direct / Flour & Olive for wholesale orders and in a growing number of retail stores.
The sofi Awards are open to members of the SFA, and have been given each year since 1972. Winners will be showcased at the 2024 Summer Fancy Food Show, running June 23-25, at the Javits Center in New York City, and celebrated at the first-ever sofi Awards Gala on June 24. Open only to the trade, the Summer Fancy Food Show is specialty food’s premier product discovery event.
