iPRO is set to attend Gulfood 2025 for the first time, marking a major milestone in the brand’s expansion in the Middle East.
iPRO’s presence at the event underscores its commitment to innovation and growth in the region, following its successful launch into Saudi Arabia in partnership with Al Rabie Saudi Foods Company.
In collaboration with Al Rabie, iPRO recently unveiled a dual-branded bottle of iPRO Hydrate, solidifying its entry into the Saudi market. Both Al Rabie and iPRO have experienced rapid growth across the Middle East, fueled by increasing consumer demand for healthy, refreshing, and functional beverages.
At Gulfood, iPRO will showcase its products across three key locations:
- Al Rabie’s stand (Sheikh Rashid Hall, Stand R-D3), highlighting their strategic partnership and launch into Saudi Arabia
- The UK Pavilion (Sheikh Saeed Hall 1, Stand S1-B44), where iPRO will host its dedicated stand in partnership with the UK Department of Business & Trade.
- SAFCO International’s stand (Hall 7, Stand A7-20), celebrating the launch of the new collaboration to expand iPRO’s presence in the HORECA channel
Sophie Christy, iPRO’s Global Brand Director, expressed her enthusiasm for the brand’s debut at Gulfood: ”We are thrilled to exhibit at Gulfood 2025 for the very first time. The timing couldn’t be better, as iPRO’s footprint in the Middle East continues to grow at an incredible pace. This exhibition provides a unique platform to connect with key industry players and showcase our range of healthy, functional drinks to an audience that increasingly values wellness-focused products.”
iPRO’s product range in the Middle East includes the flagship iPRO Hydrate (500ml)—a premium vitamin and electrolyte drink providing refreshing rehydration for all occasions—and with 100% natural ingredients, the iPRO Juice Drinks (250ml). Both ranges exemplify iPRO’s commitment to offering beverages that combine health benefits with great taste.
The brand’s engagement extends far beyond product innovation, with internet sensation, Abdu Rozik, recently joining the company as an Official Ambassador. iPRO actively supports health and wellness initiatives across the region, including:
- Hydrating the HSBC Mini and Youth Rugby Tournament at the Sevens Stadium in Dubai
- Partnering with Gymshark to fuel their Run Club and fitness events.
- Hosting hydration-focused seminars and sports days at schools to promote healthy habits among children.
- Participating in events at gyms and corporate wellness programs to underscore the importance of staying hydrated.
iPRO Hydrate is proud to be the Global Hydration Partner of parkrun, uniting their commitment to healthy hydration with parkrun’s mission of inclusivity and active lifestyles. With over 8 million participants across 2,200 locations worldwide, parkrun fosters a welcoming community for runners, walkers, and volunteers. Together, iPRO Hydrate and parkrun inspire healthier, more connected communities, promoting physical and mental well-being in a non-competitive environment.
Gulfood 2025 promises to be a dynamic platform for iPRO to connect with global partners, distributors, and consumers. With an already impressive footprint in the Middle East, iPRO is poised to further accelerate its growth and reinforce its position as a leader in the functional drinks category.
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