Sweets & Snacks Expo announced the winners of the 2025 Most Innovative New Product Awards, recognizing excellence in 12 categories and showcasing the broad range of innovative offerings across the candy and snack industries.
“The Most Innovative New Product Awards are a celebration of the creativity and ingenuity that keeps people coming back to the candy and snack aisles,” John Downs, president & CEO of the National Confectioners Association, the host organization for Sweets & Snacks Expo, said. “Consumers turn to confectionery and snack products to add a little sweet or salty touch to special occasions and everyday moments. This year’s MINPA winners are outstanding examples of the ways in which the confectionery and snack industries are delivering products to meet consumers where they want to be met.”
This year, a record number of products – more than 400 total – were submitted for consideration in a variety of categories, with retail leaders specializing in these powerhouse categories serving as judges. Beginning May 13, these products will be on display in the Featured Product Showcase at the Sweets & Snacks Expo.
The Most Innovative New Product Awards Winners are:
- Best in Show: Belle’s Gourmet Popcorn Matcha Latte Popcorn
- Small Business Innovator: Nomad Snacks Pad Thai Flavored Ready-to-eat Popcorn
- Chocolate: Pop & Sol Coconut Flaked White Chocolate Covered Cashews
- Gourmet/Premium Confections: Mattigan’s Dubai Style Chocolate Spread
- Gum & Mints: breathROX Popping Breath Mints – Blue Raspberry
- Gummy Candy: Nerds Juicy Gummy Clusters – Strawberry Punch
- Non-Chocolate Candy: Juicy Drop® Gummy Mystery Cube 5oz Original Flavor
- Novelty/Licensed: Ezee Freezee Freeze-n-Peel Strawberry Pop
- Seasonal: Amos Tastysounds JinglePop Graffiti
- Meat Snacks: Bavarian Meats Original Lil’ Landjaeger Individually Wrapped Stick
- Salty Snacks: Belle’s Gourmet Popcorn Dubai Chocolate Popcorn
- Savory Snacks: Snak Club Ramen flavored Snack Mix
- Sweet Snacks: Chunk Nibbles Toffee Sweet & Salty Clusters
- Baked Goods: Trashy Gourmet Shortbread Cookies with Mini Strawberry Boba from Molly Bz Cookies
