Yummy Set to Export 30 Million Liters of Beverages

Getting prepared to celebrate its 20th anniversary  Yummy Meyve Sulari (Fruit Juices) has been planning to export  30 million beverages in 2015.
Established in 1994 and continued its activities  since 1995, Yummy Fruit Juices Company  will celebrate its 20th anniversary in the sector  next year. Producing fruit juices as peach,  apricot, cherry, mango, pineapple, orange,  etc., and soda drinks, Yummy has real big targets  for the future. Mr. Bekir Öder, Export  Manager of Yummy unveiled their target of  exporting 30 million liters of drinks in 2015.  An exclusive interview with Mr. Öder follows:
Could you please briefly talk about yourself? 
My name is Bekir Öder. I graduated from Sabanci  University Management Faculty and  then got the degree of Professional MBA  from Mersin University. I have been managing  Export Departmant for the last 3 years  at Yummy Meyve Suları.
Since When have you been operating as  Yummy Fruit Juices? 
Yummy was established in 1994 and started  its operations in 1995. We will celebrate our  20. Year in 2015.
Could you give information us about your  production facilities and technology? 
Our factory has been working with top  Technologies. Wherever the technology  goes, we are there. Inside the factory, we  have clear concentrate lines, aseptic puree  lines, fruit juice filling lines, carbonated drinks  filling lines.
The terms “quality” and “healthy” are the crucial elements  of company’s success; in the road to this success, we as  Yummy Fruit Juice Co Inc are producing all of our products  with ISO 9001:2000 Quality and ISO 22000 HACCP  certificates. Our target is to develop methods that reduces  resource consumption and implements them, to target  acquisition and re-use.
Could you talk about your product range? 
In 2014 we added mango and pineapple  juice in our production portfolio. In the coming  years we aim to study on new products.  Currently our main flavors are peach, apricot,  cherry, mango, pineapple, orange, cocktail,  grape, apple which we produce them  under the categories of fruit juices, nectars,  fruit drinks, flavored drinks and carbonated drinks.
You are one of the leading company in  Turkey about fruit juice. Could you give information  to us about your market share  and company’s position in Turkey?
Our best-selling category is flavored drinks,  which we dominate the market with around  21% market share of that category.
At the moment, which markets do you export  world wide? Do you have new focused  markets? What are your export goals? 
We are exporting our products to 34 countries  in every continent. In our latest strategies,  we aim for Middle east and Africa on  the top. Our expectations and targets for  the year of 2015 is to export 30.000.000  liter of drink to all over the world.
What do you think about Fruit juice consumption  and promotion studies? 
According to developed countries, consumption  is below the average and it is very  slowly increasing. In these days, the advertisement  campaigns from Europe aim to  raise awareness of consumption of fruit  juice. Turkey is also becoming and important  market in juice sector which we have about  12 liters consumption per person yearly. It  is still very below of world average but for  the past years of Turkish market, this number  is quite okay.