The global digital printing packaging market is projected to grow from USD 29.4 billion in 2022 to USD 45.1 billion by 2027, at a CAGR of 8.9% from 2022 to 2027.
The growth of the packaging printing industry, demand for aesthetic appeal, product differentiation, and technological advancements are some of the drivers of the digital printing packaging market. An increase in demand for variable data printing is an opportunity for the digital printing packaging market. There is a rise in demand for economical, sustainable, and innovative printing technologies.
Inkjet printing system, also known as binder jetting technology, involves the selective deposition of a liquid binding agent to join powder particles; the layers of powder material are bonded to form an object. Inkjet printing does not employ heat in the printing process, unlike other technologies where heat can create residual stress in the parts. This system enables the building of multiple different parts on a single print bed and prints finer, smoother details through higher print head resolution.
The demand for digital printing packaging is expected to be supported by the growth of industries such as cosmetics and industrial manufacturing. The digital printing packaging market in Europe is likely to post steady growth over the forecast period as a result of increased spending on consumer packed goods and growth in industrial activities. Focus on reducing packaging waste and food waste will also drive the market for digital printing packaging as it is cost-effective and reduces wastage by increasing the shelf life of products.
Due to technological developments in countries such as Germany, the UK, Italy, and France, the digital printing packaging market in these countries is projected to grow at a steady rate compared to the remaining European countries.
