PepsiCo has forayed into the premium potato chips segment in a bid to strengthen its snacks portfolio. The slow-cooked premium kettle chips segment under brand Lay’s Gourmet is positioned in the fast-growing category of premium snacks in the country.
Shailja Joshi, Marketing Director, Potato Chips category, PepsiCo India, told BusinessLine that in international markets premium snacks is a significant part of the company’s business. “If one looks at the macro-snacking trends, premium snacks is growing at a fast-pace in the country. Despite inflationary pressures, this segment is evolving fast and as market leaders it is a key priority for us to develop this segment into a sizeable opportunity,” she added.
It is available in three flavours-Lime & Cracked Pepper, Thai Sweet Chilli and Vintage Cheese & Paprika.
“We dug deep into our entire global flavour pool and then focused on localising it. We have also kept in mind the bucket of flavours that Indian consumers already prefer,” she added.
