Lipton Iced Tea is putting a refreshing twist on seasonal classics to give parents what they crave: a throwback summer. Today’s parents want a taste of those carefree youthful summers so much, nearly two-thirds of them would rather go back to their childhood summer than receive a promotion at work, and nearly half of parents would rather go back to their childhood summer for one week than win $1,000*. Lipton Iced Tea is showing up for these parents, providing sweet nostalgic bliss with a refreshing remake of “Steal My Sunshine” from GRAMMY-winning artist and entrepreneur T-Pain, and an iced tea-twist on classic ice pops.
Refreshed summer bop
With 64% of parents reporting that they feel nostalgic for their youth when listening to 90s music*, Lipton is helping set the vibe right this summer by unveiling a cover of the 1999 summer hit “Steal My Sunshine,” re-recorded by award-winning artist T-Pain. T-Pain and his new cover are featured in the brand’s new summertime commercials, one of which can be viewed here, and begin airing nationally next week.
“Putting my own spin on ‘Steal My Sunshine’ was a lot of fun because it was THE summer track back in the day,” said T-Pain. “As a busy parent myself, I know how special it is to be instantly transported back to those simpler summer days, and I’m happy to team up with Lipton Iced Tea to help parents do that.”
Refreshed ice pop
Over three-fourths of parents agree that frozen pops take them back to sweet summer memories*, so Lipton is crafting its own limited run of the summer treats to help parents recreate one of their favorite summer moments. The all-new “Pops of Sunshine” are made from refreshing Lipton flavors, including Green Tea Citrus and Peach.
Now through Wednesday, June 28, parents across America have a chance to win the limited-edition frozen pops by following Lipton on Facebook and Instagram, and commenting their favorite throwback summer pastime. See rules here: https://www.liptonpromotion.com.
“Summer is primetime for iced tea, and as America’s favorite tea brand, Lipton Iced Tea is ushering in the new season by spreading sunshine to parents who crave – and deserve – their own version of a summer break, no matter how big or small,” said Julie Raheja-Perera, General Manager, North America, Pepsi Lipton Partnership. “With our introduction of T-Pain’s reimagined take on the classic summer hit ‘Steal My Sunshine,’ and our refreshingly cool iced tea pops, we’re paying homage to the carefree youthful summers of our past and giving our fans more of what they want – and need – this season.”
