Tilray Brands, Inc. (“Tilray”), a leading global cannabis-lifestyle and consumer packaged goods company, today announced the expansion of its market-leading cannabis beverage portfolio with the latest release by its MOLLO® brand, introducing a lineup of new cannabis-infused non-alcoholic seltzers featuring the qualities of high cannabigerol (“CBG”) minor cannabinoid content, reminiscent of consumer favourite go-to low ABV beverages.
Last year, Mollo launched a few new additions to its original lineup of refreshing non-alcoholic lagers including Mollo 5 and Mollo 101 beverages, along with its new fan favourite non-alcoholic cannabis-infused apple cider beverage, ORCHARD CHILL’R™, featuring a balance of THC and CBG. As one of the first cannabis beverage brands to the market2 post-legalization and fresh into cannabis 2.0 products, Mollo has gained recognition for its unique and differentiated offerings that consumers know and love and has become one of the most overt social occasion brands embodying what it means to enjoy a moment to ‘chill’, outside of life’s busy days.
As a familiar format, consumers have begun to integrate more cannabis beverages into their consumption rituals and occasions, and the requests for lower sugar content along with new flavour options, have become more desirable for sessionability.
Known to be a popular beverage category even outside of the cannabis landscape, Seltzers now represent 25% of trending cannabis beverage unit sales and continue to grow year after year3. With Mollo’s new release, the brand offers a new spin on seltzers and an elevated way to consume. While there are a few cannabis-style seltzers currently available in the market, Mollo Seltzers add more benefits that appeal to avid cannabis consumers looking for alternative ways to enjoy the effects offered by cannabis-infused beverages.
Produced with the consumer experience in mind, Mollo Seltzers are currently the only cannabis-infused seltzer style beverage in the Canadian market to primarily focus on minor cannabinoids and higher CBG content with its 2:1 ratio of CBG:THC versus 1:1 focused beverages, making them the perfect social beverage to grab and go, for any occasion.
