Heartland Food Products Group, manufacturer of SPLENDA® BRAND, acquires SLIMFAST® US brand

Heartland Food Products Group—manufacturer of SPLENDA® BRAND low calorie sweeteners, drink mixes, coffee, and nutritional beverages—has acquired the SLIMFAST® US brand from Glanbia PLC.

“The addition of SLIMFAST® to the Heartland family, alongside our SPLENDA® BRAND, reinforces our commitment to helping consumers live healthier, more balanced lives,” said Ted Gelov, Heartland Chairman and CEO. “Both brands share a common purpose, empowering people to make better choices without sacrificing taste or enjoyment. Together, we can deliver trusted solutions in weight management and sugar reduction, two of the biggest consumer needs shaping the future of nutrition.”