Calling all flavor chasers and snack-nut fanatics: The PLANTERS® brand is turning up the crunch with the launch of two trail mix blends that are anything but ordinary. Say hello to PLANTERS® White Chocolate Macadamia Nut and PLANTERS® Chocolate Caramel Pecan Crunch — two mixes designed to elevate snacking one delicious handful at a time.
Snacking is booming — and not just during midday lulls. With more people reaching for bites between meals, the snack-nut category continues to gain traction, propelled by products that deliver crunch, bold flavors and all-day snackability. The PLANTERS® brand is meeting this moment with nut-forward mixes made with more than 50% nuts, including premium macadamias and pecans, delivering irresistible flavor in every bite.
Meet the mixes:
- PLANTERS® White Chocolate Macadamia Nut Trail Mix combines the savory crunch of salty snack nuts with sweet bursts of white chocolate and cookie squares for a handful that is equal parts indulgent and irresistible.
- PLANTERS® Chocolate Caramel Pecan Crunch Trail Mix blends salty snack nuts with rich chocolatey bites and caramel-flavored pieces — a craveable combo for snackers who want a little sweet with their salty.
“We wanted to create trail mixes that feel like a treat but still deliver the nutty goodness our fans expect,” said Zeeshan Tarique, senior brand manager for the PLANTERS® brand. “These new flavors not only add indulgence and excitement but also expand the PLANTERS® trail mix lineup in a way that attracts younger snackers and grows the category.”
