ISM and ProSweets Cologne, take off again at the Cologne fair grounds after a two-year break due to the pandemic. As the leading international events for the sweets and snacks industry, both trade fairs are must-attend dates for all relevant market participants, because the entire value chain – from the current trends and product innovations through to packaging solutions, production technologies and the latest ingredients and raw materials – can only be experienced here. The trusted #B-Safe4Business hygiene concept and the 3G concept, CH3CK, which optimally regulate admission for all of the trade fair participants with regards to COVID and thus ensures that they are completely safe. The new Corona Protection Ordinance of the State of North Rhine-Westphalia, which is valid from 13 January to 9 February, additionally includes several essential new aspects for the trade fair business and continues to allow the conduction of trade fairs such as ISM and ProSweets Cologne. Both trade fairs are being staged from 30 January to 2 February 2022 and are exclusively open to the international trade audience.
“Both trade fairs live from the diversity. The high interest from a number of national and international companies for both trade fairs makes us optimistic that the re-start will be a success for us. The face-to-face contact is of course the core element of every trade fair. So that ISM and ProSweets Cologne are a successful and safe trade fair experience for all trade fair participants, we have taken all conceivable parameters and measures into account in the scope of our safety and hygiene concept #B-SAFE4business and constantly remain in close contact with the respective authorities. The safety and health of our exhibiting companies, trade audience and also of our own employees takes top priority,” stressed Oliver Frese, Chief Operating Officer of Koelnmesse GmbH.
The current Corona Protection Ordinance of the State of NRW offers good framework conditions, which following the 3G principle, allows admission to both trade fairs to vaccinated, tested or recovered persons on presentation of legal identification (showing a photo, the name and date of birth). As a further element of the concept, ISM and ProSweets Cologne are offering the exhibiting companies, visitors, service providers and the media exclusively digital tickets. Admission to the fair grounds occurs following the “CH3CK” principle, our trusted admission system that unites the 3G proof with the digital ticket in a practical way per app, thus enabling a smooth entry process to the grounds. It is compulsory to wear a face mask on the entire fair grounds, while engaging in consultations at the exhibition stand, in the queues at the grounds and in the outdoor areas. The face mask can be taken off when sampling products and when seated in the food service areas.
