Boskovich Fresh Food Group subsidiary Fresh Prep, LLC, the processing arm of the historic company, brings an exciting new retail line, Green Fork, to the industry this month with 11 SKUs. Green Fork is set to change the way customers think about meals with inviting and playful prepackaged salad kits, tender leaves, salad blends, and packaged vegetables. A family-owned, industry mainstay for over 100 years, Boskovich Fresh Food Group is best known for its multi-generational knowledge and commitment to sustainable farming practices, its food safety excellence, and its consistent product quality across conventional and organic items. The company is also one of the very few vertically integrated produce companies that grows, processes, packs, and delivers its own products.
Deep Silver, Senior Director of Marketing at Fresh Prep, LLC and Boskovich Family Farms, shepherded the development of the new line as a way to bring new personality and an elevated, youthful edge to the pre-packaged category. Silver observed that no brand in the category appealed to younger, millennial consumers from a recipe, convenience, and relevancy standpoint. With playful packaging and chef-driven recipes, Green Fork finally fills this gap in grocery offerings and is poised to capture new customers.
Said Silver, “Green Fork is an opportunity to welcome younger consumers seeking consistency and healthy, convenient options to our brands and improve sales within the demographic for our retail partners.”
