The power of Limited Time Offers: How natural colors can help hit the sweet spot
Consumers love Limited Time Offers (LTOs) in confectionery, and according to a new survey by Oterra, naturally-colored LTOs are a ...
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Concerned U.S. shoppers ready for natural colors in food and beverages
More than 75% of American consumers are concerned or somewhat concerned about consuming food and beverages containing artificial dyes, according ...
New color blending center supports growth of natural alternatives in India, Asia Pacific and Middle East
Oterra has inaugurated a new color blending and application center in Kerala, India, to serve the growing Indian, Asia Pacific and ...
Savory foods don’t have to play it safe – beyond orange and yellow lies a world of color
The survey commissioned by Oterra reveals that consumers are ready to explore a broader color palette, hinting at exciting opportunities ...
Oterra and Ecoflora Cares join forces to build a world of responsibly sourced naturally colored foods in Blues and beyond
The US Food and Drug Administration’s (FDA) announcement approving Jagua Blue as a food colorant for a wide range of ...
Oterra unveils Simply Brown range – a game-changing clean label caramel replacement
Oterra, the world’s leading supplier of natural colors for food and beverage, is pleased to announce the immediate launch of ...
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