ANUFOOD Eurasia: Premiere on the road to success. From May 2015 on “ANUFOOD Eurasia – powered by Anuga” will be a new international leading industry hotspot for the Eurasian food industry.
32 FOOD TURKEY May 2015
Diversity, internationality and quality are the hallmarks by which ANUFOOD Eurasia positions itself at its premiere. From 14 to 16 May 2015 about 150 companies from 22 countries will showcase their service ranges at the Tüyap Fair Convention and Congress Center in Istanbul.
With these registration numbers, ANUFOOD Eurasia underlines its orientation as an international industry platform for the food industry in the Eurasian region even before the opening day. “This result confirms our market-oriented trade fair concept,” says Gerald Böse, President and Chief Executive Officer of Koelnmesse, on the successful bookings. “Istanbul is the region’s hub and thus the optimal meeting point for buyers and decision makers in the industry.”
ANUFOOD Eurasia’s premiere is characterized above all by its successful mix of internationally successful companies and regional big players as well as innovative newcomers. As a central information platform, it not only offers companies excellent business contacts in the region, but also consulting services on entering the Eurasian market. The fair will be implemented as a joint project of Reed Tüyap, a joint venture between Reed Exhibitions and Fairs Tüyap ‘Group and Koelnmesse.
ANUFOOD Eurasia not only offers an overview of the Eurasian food sector but depicts the entire industry in all its diversity from fine food, frozen foods, meat and dairy products, chilled and fresh foods to bread, baked goods, sweets, beverages, organic foods and Halal products up to services & RetailTec, associations, organizations and IT service providers. With such vendors as Frostkrone (DE), Agribusiness (TN), Minex (PK), Natur Bravo (MD), Agro Bio Seeds (BG), Saharkhiz Saffron (CA) or Bell Plantation (USA), international exhibitors from the fine food segment will be its founding exhibitors from day one. Moreover, numerous top players from
Turkey are represented at ANUFOOD Eurasia – particularly in the sweets and baked goods segment – such as Ülker Eksper, Penguen Gıda, Beşler Sucuk, Çaykur, Balparmak Gıda, Kom Gıda, Gesaş İç ve Dış Tic., TAT Bakliyat, Doğanay Gıda Tarım ve Hayvancılık, Yayla Gıda ve Malatya Pazarı, for example. Further- more, the strong international presence of energy drink manufacturers reflects a currently important trend in Turkey.
For example, Dockers, Hot Blood and Versage Drinks from Germany, Grenade from the UK, or Power Horse from Austria will showcase themselves in this segment. With this international dimension, ANUFOOD Eurasia demonstrates the region’s importance to the food industry.
About 25% percent of exhibitors come from abroad – from Bulgaria, Denmark, Germany, Greece, Iran, Italy, Canada, Korea, Lithuania, Moldova, Austria, Pakistan, Poland, Saudi Arabia, Spain, Tunisia, the United Arab Emirates and the USA. Particularly strong national contingents are from Iran, Bulgaria and Germany. The food and beverage industry accounts for approx. 20 percent of Turkey’s gross domestic product and is an essential key to its fast growing economy. With this development, coupled with the strategic location of Turkey, ANUFOOD Eurasia provides both regional and international manufacturers a unique platform to reach the entire Eurasian market.
Dialog and Information Distinguished representatives from politics and industry will participate at the official opening of ANUFOOD Eurasia on opening day. The The new marketplace for food and beverage in Eurasia Turkish Minister of Food, Agriculture and Livestock, representatives of Turkey’s Chambers of Industry and Commerce, the Istanbul Chamber of Commerce (ICOC), the Istanbul Chamber of Industry (ICI) and delegates from embassies of the represented countries will be invited.
ANUFOOD Eurasia’s “ribbon cutting” ceremony takes place at 11:30 a.m. on 14 May 2015.
In cooperation with DTFOOD, a contact and communication platform of the bilateral German-Turkish food industry, a two-day symposium will be held at ANUFOOD Eurasia. The workshops held 15 May 2015 on “Screening the World of Food Made in Turkey” will illuminate the opportunities and possibilities for improvement through an integrated process perspective in the bilateral food trade – with a particular focus on Turkey. The workshops on this cluster Of topics are particularly aimed at Turkish exporters as well as importers from the region, the European
Union and the world. The workshops of the second day of the conference on May 16, 2016 will focus on “bilateralism in trade in goods and merchandise management.” The first cluster, “Turkey in focus – Potentials / Best practice / Locational advantages,” is aimed at German and European companiesthat seek market entry into Turkey and require important information and assistance. Turkish vendors, who also wish to get a closer perspective on the German and European markets, will receive valuable suggestions and support in the second cluster: “Sales Market Germany and Europe.”
Trade visitors of ANUFOOD Eurasia will obtain interesting insights into global and regional market trends in daily seminars by Innova Market, a market research institute for food and beverages, where industry experts collect and evaluate current data and trends from over 70 countries. Another seminar, sponsored by the Turkish magazine “Retail Türkiye,” deals with Turkey’s objectives in the field of food and food trade. ANUFOOD Eurasia’s trade visitors
can relax and enjoy themselves at the “Live Cooking Demonstration,” which is presented every day. Here chefs from the Turkish cooking team will create typical traditional dishes of the highest culinary standards.