As one of the leaders of the poultry sector with innovative services in Turkey, Hastavuk has been rendering best quality services in Turkey and around the world. Mr. Sahin Aydemir, general manager of the company outlined their operations:
“In 2014, we had a good year in quality and production quantity. The feedback of Turkish and world onsumers made us happy. 2014 was a year of awards. Hastavuk has won one of Europe’s most prestigious awards; “European Business Awards” based in London and has been declared as Turkey’s national champion”. Hastavuk is one of the leaders of poultry sector with innovative services
in Turkey. 2014- 2015 Hastavuk represent Turkey and was announced for “Turkey’s national champion”. All consumers association in European Union rewarded Hastavuk for “Gold Brand Award”.
Hastavuk received no complaints in 2014 and was recommended for the “Gold Brand” with its roduction quality, and technology.İn February 2015, Hastavuk won, which is the most prestigious ward “Respect for People” award. This award was given due to fulfilling the criteria like most preferred company in 2014, received most job applications, answering the applications in short period of time and most employing company. We penetrated new markets and made new investments.
We will invest about 30 milyon dollars in Eskişehir, Bursa and Susurluk region in 2015. This will generate an important worth for employment and production capacity. When we look back year 2014 did not fell behind the year 2013. However the expected growth rate could not reached in Russian market. Despite this we export over 1 billion us dollars and succeed to reach the growth on 2013.Our ifference on production quality and different product taste helped us to find new markets. In 2014 we performed over 30 million $ of export. This corresponds to 33 % growth compared to 2013. When most companies stuck in Middle East and Iraq, we ,as Hastavuk, focused on Africa and Turkic Republics in middle Asia. In near future, we think that Africa will be in a strong market position as Middle East. Because when we look at Africa population who needs protein with insufficient resources, we can see different portfolios. Of course Africa is not a deep market as Iraq but it is more shallow and table.
This year for the first time in Turkey we export chicken products to Lebanon and Qatar. We sell in Namibia and Ethiopia and we aim for new markets this year. The biggest reason of not penetrating these markets was the logistics, but now we see that chicken and chicken products sectors have earned the logistics. For this year, we aim 40 million $ for export. We plan to add 3 new countries to our current market. Japan is an important market for our sector. In Middle East we aim to place the quality and valuable products market on a solid ground. We move the 25-30 percent of our production to export markets which are already 26 countries and we want to stabilize this ratio. This year another aim is to increase the export countries to 30. But our priority is to meet the demand in domestic arket.
Our purpose is to establish selling points to our last consumers. We are carrying out several projects in this regard. Our slaughterhouse is open for consumers 24 hours a day and 365 days of a year. Even we invite people who are on the way back home from their holidays to see our production style.
In 2014, 1583 consumers visited our slaughterhouse. 85% of visitors are women. Almost all visitors are our end consumers. On certain days of the month we organize with local markets a plant trip. We will continue our transparent production approach this year. 17 Up to know, we invest 120 million $. We plan 30 million $ investment for this year. We need 50 million dollars more investment to say, ”We have succeeded.” That will make us reach 200 million $ for investment. Last year, we finished also our feed factory investment. We produce 1000 tons a day. The number of our workers was over 1400 people then. We closed 2014 with 40% turnover increase. İn 2015, we focused to fill the capacity in our slaughterhouse to 200 thousand chicken/day and 15% growth for parent-stock.”