Muhtaroğlu Group essentially is an international trade company that provides food, beverage, fuel, logistic, construction and marketing services and it is composed of a group of corporations. The corporations are supplying raw materials for many industries and primarily engaged in supplying raw materials for the beverage industry. These corporations are doing business in 20 countries with 180 different companies.
We asked details of their success story to Alev Muhtaroğlu. Full text of the interview follows:
Would you mention about the contribution of Muhtaroglu Grup in food industry, as a trading company?
Muhtaroglu is a trading company active in the beverage industry that supplies many companies in domestic and export markets.
What are the major products that your company has been producing? What kind of juice do you sell?
Our company produces 17 varieties in the beverage industry. They include 100% fruit juices and sherbets. They are all produced in healthy products and all are natural having no additional ingredients in them, such as preserves, glucose, fructose, etc. All products are pasteurized.
Will you inform us about your production plant and production capacity?
Yes, all our products are natural and they are all have been made in several factories on contract bases.
You produce for both domestic and export markets. Do your suppliers have sufficient capacities for production? Do you import any product?
As you said, we produce for both imports and exports. Domestic procurement of fruits does not suffice from time to time, depending on weather conditions and fruit qualities. Some countries may offer better qualities at lower prices in some fruits such as apple, apricot, and peaches.
To which countries do you export your products? Which countries do you plan to enter?
Presently, we are dealing with 18 countries, however we aim high for more sales and more varieties, as a popular brand in both domestic and foreign markets.
Do you plan to produce new beverages in the future? Do you have plans for new investment?
In the future we want to increase the number of varieties in pressed fruits. Yes, we have plans for new investments for the last quarter of 2016.
What are your final comments?
Our objective is to transfer our success and trust that we obtained in raw materials, into retail markets. Health issues and healthy packaging have always been our priority. We will keep our promises to provide the best and the healthiest products to our customers.
