Having hard and soft kinds of products, Ozel Cikolata will launch a new product produced by only two companies in the world.
Having been in the production of chocolate and sweets Ozel Cikolata exports to 35 countries. Fatih Ozel, general manager of the company informed us in Istanbul Food Fair about their new product said:
“We have new products in the line. More of them will be introduced later on. They will surprise all people in the sector. It will be launched in line with our new production line. The product is now being produced by only two companies in the world.
“Customers prefer brands that focused on qualified products. World is becoming global. Companies try to diversify into specific segments. We cannot compete with global companies, because they have power in distribution chains. Local companies similar to us should invest seriously and focus their effort on limited number of products. Customer began to be selective towards specialized products and niche companies.
“Producers in Turkey have been growing by producing commodity products that can be sold at international markets. Competition can only be overcome by addressing small but special segments of customers. We aimed to be a niche company in our segment. We have been doing studies to develop special products.
“Recently, companies tend to use non-gelatin inputs in their production. Our products can be grouped into three, soft sweets, hard sweets and chocolates. Bovine gelatin is made of bones and bone marrow of animals. The customers do not like this. Instead, other products made of seashells and seaweed having the same vitamins and more likeable kinds. We also use this.”