• About
  • News
  • Events
  • Media Kit
  • Advertise
  • Subscribe
  • Contact Us
  • Online Magazine
  • Newsletter
  • TürkçeTürkçe
No Result
View All Result
Food Turkey
No Result
View All Result
Food Turkey
No Result
View All Result
ISM 2021: Positive signals in the run-up to the fair – around 80 percent of the space already booked

ISM 2021: Positive signals in the run-up to the fair – around 80 percent of the space already booked

editor by editor
08/10/2020
in Exhibition News
3 min read

Industry also using ISM in the coming year as the most important industry platform – extensive measures for ISM in extraordinary times.

ISM 2021 is recording many positive signals in the run-up to the trade fair: Not only that around 80 percent of the space is already booked. Leading representatives from the trade and industry are also looking ahead to the trade fair optimistically and are ready for the re-start, among them for instance the Association of Medium-sized Companies – ZGV e.V., REWE Group, ESMA – European Sales & Marketing Association Ireland or the European Marketing Distribution Switzerland. Further statements can be read on ISM’s homepage at https://bit.ly/3iHiOAq

Especially against the backdrop of the ongoing pandemic, the detailed protection and hygiene concept for the conduction of trade fairs in Cologne is an important pillar for the success of ISM and ProSweets Cologne, which is being staged parallel. Together, both trade fairs are offering the entire industry a wide-ranging product and information platform also in the coming year and they have a safe alignment with regards to the Corona-compatible conduction of trade fairs thanks to the #B-SAFE4business concept developed by Koelnmesse.

This includes among other things continuous online ticketing with complete registration, significantly wider aisles, extensive hygiene measures and the obligation to wear a nose and mouth mask in all sections except when seated at the stands or in the food service area. The overall concept at a glance: https://bit.ly/30AB7B6 .

Furthermore, Koelnmesse has launched the project #B-SAFE4businessVillage. The aim of this village is to give the exhibitors of upcoming trade fairs an idea over the next few weeks of how trade fairs can be made possible also in the times of Corona under observance of hygiene and safety distance regulations. As of October, the prototype of a trade fair event with various stand construction concepts and event formats will be simulated in Hall 9 of the Cologne fair grounds on space spanning approx. 5,000 m². Diverse Koelnmesse sections and service providers will be presenting their new trade fair products there, which enable a Corona-compatible organisation, for example an app that controls the visitor flow or a camera-based people-counting system.

Oliver Frese, Executive Director and Chief Operating Officer of Koelnmesse: “We will act in line with the needs of the respective industry for each individual event. All of these measures support our customers in being able to plan and realise their trade fair appearance as efficiently as possible in spite of the current challenges. Even if we will probably still not be able to match the international dimensions of the previous events at the beginning of the New Year and even if the participation is significantly more focused: For example, there is going to be a strong European emphasis at ISM and ProSweets Cologne. But the trade fairs will take place in order to give the industry important impulses directly for the new fiscal year. In addition, in the form of the already announced, new, digital industry tool, Matchmaking365+, we will be taking an important step in the direction of the hybrid trade fairs of the future and are thus extending the digital reach of both trade fairs beyond the mere duration of the trade fair itself.”

From October 2020 onwards, “Matchmaking 365+” is for the first time providing the companies exhibiting at ISM with additional digital opportunities for establishing contacts and networking with customers. These also include product presentations, video content and other information in the digital “Exhibitor Showrooms”. Virtual meetings per video, chat or audio are also possible. Access to the digital trade fair platform is free of charge for registered exhibitors, trade visitors and media representatives.

Tags: #atistirmalik#chocolate#confectioneryimport#delight#flavor#foodaromas#foodbusiness#foodexhibitions#foodtrade#halva#ISM#ISMCologne#Prosweets#snacks#sweetsconfectionerySekerleme
Previous Post

Paradise Fruits to debut new indulgent flavours at Food Matters Live

Next Post

Good news from Russia: WorldFood Moscow became the first onsite food industry event after Covid-19

editor

editor

Related Posts

Anuga 2023 under starter’s orders: Interested companies can profit from the early bird campaign up until 30 September 2022
Exhibition News

Anuga 2023 under starter’s orders: Interested companies can profit from the early bird campaign up until 30 September 2022

by editor
23/05/2022
Successful and emotional: IFFA 2022 exceeds expectations
Exhibition News

Successful and emotional: IFFA 2022 exceeds expectations

by editor
23/05/2022
Bigger and better together in Asia: Vitafoods & Fi Asia join forces
Exhibition News

Bigger and better together in Asia: Vitafoods & Fi Asia join forces

by editor
18/05/2022
Azerbaijan makes serious investments in the food sector
Exhibition News

Azerbaijan makes serious investments in the food sector

by editor
16/05/2022
Spirit of optimism ahead of IFFA 2022: New perspectives for the meat and protein industry
Exhibition News

Spirit of optimism ahead of IFFA 2022: New perspectives for the meat and protein industry

by editor
13/05/2022
Next Post
Good news from Russia: WorldFood Moscow became the first onsite food industry event after Covid-19

Good news from Russia: WorldFood Moscow became the first onsite food industry event after Covid-19

WorldFood Istanbul continues its preparations by adopting the ‘Safe trade & 365-Day hybrid exhibition’ strategy

WorldFood Istanbul continues its preparations by adopting the 'Safe trade & 365-Day hybrid exhibition' strategy

CEO of Koelnmesse: “We are looking forward to our trade fairs in Cologne!”

CEO of Koelnmesse: “We are looking forward to our trade fairs in Cologne!”

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe Us

ONLINE MAGAZINE
  • About
  • News
  • Events
  • Media Kit
  • Advertise
  • Subscribe
  • Contact Us
  • Online Magazine
  • Newsletter
Call us: +90 212 454 22 22

© Copyright 2021, All Rights Reserved

No Result
View All Result
  • About
  • News
  • Events
  • Media Kit
  • Advertise
  • Subscribe
  • Contact Us
  • Online Magazine
  • Newsletter

© Copyright 2021, All Rights Reserved

Posting....