PRNewswire – Seven fast-emerging, modern food and beverage brands have come together to form a new health coalition ACES, the Alliance to Control Excessive Sugar. Enlightened, HighKey, Koia, Lemon Perfect, OLIPOP, Super Coffee, and Three Wishes, all have low-sugar and great taste in their DNA and have fueled the consumer demand for healthier, tastier, lower sugar options. Once competitors in the food and beverage market, these seven brands are now unified in their mission to help consumers reduce sugar from their diets. In fact, these companies have cumulatively already removed over 34 million pounds of sugar from the market and have committed to removing 157 million more pounds of sugar in the coming years.
“America’s go-to brands are loaded with sugar and unnecessary calories that make food and drinks taste good but at the expense of health and wellness,” says the Chair of ACES and CEO of Super Coffee, Jimmy DeCicco. “At ACES, we’re committed to showing consumers that there’s a better way – food and beverages that are low in sugar and don’t compromise on taste. Our combined impact is far greater than any single brand alone, which is why we’re banding together for the betterment of our community. This is just the beginning of a movement that we hope will soon pressure every food and beverage company to meet consumers’ needs of combining flavor with function and wellness.”