Weetabix On The Go, the UK’s No. 1 breakfast drink*, has announced the launch of a new immunity support range. Weetabix’s latest breakfast drink innovation is high in fibre, high in protein (19g per bottle) and fortified with vitamins and minerals including Vitamin D.
Weetabix On The Go Plus Immune Support is available in three on-trend flavours; Chocolate Brownie, Berry Burst and Vanilla Maple.
Emma Varlow, General Manager at Weetabix On The Go, said: “The demand for food and drink that contribute to a healthy immune system has been on the rise, with the Coronavirus pandemic fuelling this trend. We know that 67% of shoppers globally are interested in products that support immune health*** and as the breakfast drinks category leader, Weetabix On The Go has an important part to play in introducing immune-enhanced products to a wider audience.”
