Food Industry Executive/ A new survey from Acosta shows that 40% of consumers have purchased plant-based meat and/or dairy products recently (in the 6 months prior to March 2022), and 60% do so regularly. The top reason is health.
More key findings:
- The most commonly replaced products are beef, pork, and traditional milk.
- 77% of consumers buy plant-based products at traditional grocery stores, while 20% purchase them online.
- Nearly six in 10 (57%) of people who purchase plant-based products say they intend to keep doing so throughout their lives.
- About one-third of consumers still see plant-based foods as a fad.