A new Freedonia Group analysis projects growth in demand for yogurt pouches to continue to outpace that of other yogurt packaging formats, boosted by a healthy increase in sales of squeezable yogurt products. Bottles will also log above average growth due to ongoing interest in drinkable yogurts including kefir and other non-dairy yogurt alternatives, particularly among health-conscious adults. In contrast, slow growth in the mature spoonable segment will limit opportunities for cups and tubs.
Demand for yogurt packaging is forecast to grow 1.3% per year to $605 million in 2025, limited by slow growth in overall yogurt consumption and stagnation in the dominant spoonable yogurt market. Factors supporting growth include:
- the ongoing popularity of yogurt as a convenient, healthy snack and as a meal supplement/substitute
- increasing use of value-added yogurt packaging products such as multi-compartment cups, paper cups (which provide sustainability advantages), and pouches with fitments that facilitate on-the-go consumption
- rising use of higher value stand-up pouches in lieu of traditional tubs for larger volumes of yogurt to reduce food waste and lightweight packaging
- growing sales of single-serving yogurt multipacks, which are more packaging-intensive than products sold individually