Bel Group, a major player in healthy snacking with cheese brands such as Babybel®, The Laughing Cow® and Boursin®, and Superbrewed Food announce an exclusive strategic collaboration. This was negotiated by Bel Ventures as part of the Group’s strategy to pioneer the development of dairy and plant-based food innovations to meet the food challenges of tomorrow for a growing population.
After a screening process, Bel Ventures, in partnership with Bel’s R&D department, selected Superbrewed Food to accelerate on one of the Group’s technological bets: biomass fermentation. Thanks to the remarkable quality, lower environmental impact, and functionality of this start-up’s ingredient, the partnership with Superbrewed aligns with Bel’s goal to scale up its most promising technologies offering nutritional, environmental, and sensory advantages in its products for the benefit of people and the planet.
Superbrewed Protein is nutrient-rich protein ingredient made from microflora found in nature that convert plant fibers. This high-quality protein contains all 9 essential amino acids. It is a “whole food” because it is minimally processed to retain its natural nutrition beyond protein. For example, a thirty-gram serving meets the U.S. Food and Drug Administration’s requirements for being a “good source” of five B-vitamins, including a full day’s supply of B-12, and a “good source” of six essential minerals, such as iron, phosphorus, and magnesium.
This protein will be ready to ship from Superbrewed Food’s Delaware facility in the first half of 2023. Bel Group’s goal is to develop a full range of cheeses with this ingredient and be able to propose these new products to consumers very soon.
