Foodbev – Arla Foods Ingredients has launched a protein bar concept that allows brands to raise the protein content of its protein bars without compromising on size, taste or texture.
The company said that the plug-and-play solution helps manufacturers “to create indulgent bars with high-protein content in every layer”.
The new recipe is based on high-quality whey and milk protein ingredients from Arla’s Lacprodan range. It ensures the rich chocolate mass maintains its flavour and softness throughout shelf-life and offers 30% of protein per bar.
Laima Liepinyte, sales development manager, health and performance nutrition at Arla Foods Ingredients, said: “In the crowded bar market, manufacturers need to capture the attention of consumers seeking high-protein options that are just as appealing as their confectionery counterparts”.
“With Lacprodan ingredients, they can create multi-layer protein bars with a palette of textures and a soft, light and creamy mouthfeel. As well as delivering pathways to success for wellness-focused manufacturers, this new concept opens new doors for high-protein confectionery products.”
