Better Foods, a company specializing in alternative food, made a debut in the global alternative food market from its Better Meat canned luncheon meat and plant-based meat brand Better Meat’s various products and menu items gaining attention at the Plant Based World Expo (PBW), the world’s largest plant-based trade event, held in New York.
Founded in San Francisco in August, Better Foods, a company specializing in alternative food, operates beverage and bakery brands in addition to Better Meat, a plant-based meat alternative brand. Better Meat conveys Better Foods’ commitment to creating a better world with meat substitutes that provide higher quality than meat.
At the PBW held at the Javits Center in New York from Aug. 8 to 9, Better Foods showcased a range of meat alternative products created using the company’s independent technological power, such as not only Better Meat canned luncheon meat, the world’s first plant-based luncheon meat, but also cold cut, meatball, and sausage patty.
Better Meat’s canned luncheon meat especially drew attention from PBW attendees with the product showing almost similar taste and texture to pork-based canned luncheon meat as well as being able to be stored and transported at room temperature. Most meat alternative products circulated and commercialized in North America are based off beef patties that requires refrigerating and freezing when transported.
During the event, Better Foods, to differentiate itself from other alternative meat brands, emphasized the extendibility of menus prepared using Better Meat in restaurants as well as homes by exhibiting various menus using Better Meat, such as sandwiches, pasta, canapé, deep fries, and taco, together with Better Meat products. It also drew visitors’ attention by explaining the social value of promoting the health of humankind, animal welfare, and conservation of the earth upheld by Better Meat.
“Better Foods has secured a wide range of high-quality meat substitute product lineups, such as canned ham, slice ham, meatball, and sausage patty, developed with the company’s independent technological power over years,” said Alex Song, CEO of Better Foods.
“Following our debut at the PBW, we plan to accelerate our reach into the global alternative food market to fulfill our vision of ‘We dream big to make a better world with Better Foods.”
