As part of its Strategy 2030, DMK Group is expanding its product range to include plant-based products. With its MILRAM brand, Germany’s largest dairy cooperative is now also launching vegan puddings, a cocoa drink, and a rice dessert. Products in other important categories will follow by the first quarter of the new year at the latest.
In addition, the company plans to launch further new products in the retail sector in the future.
“The average consumer of DMK products does not eat a purely vegan diet, but they are part of the large mass of nutrition-conscious people who integrate plant-based alternative products as an additive in their everyday lives. For us, it is therefore a matter of creating an overall portfolio that offers different consumer groups products that fit their respective eating habits and accompany them in everyday life.” emphasizes Ingo Müller.
