The Kraft Heinz Company announced the launch of its newest brand, HOMEBAKE 425°/:30™, a family-friendly, mix-and-match collection of delicious frozen entrée, side, and veggie dishes with over 500 possible menu combinations from 15 base products. Due to the proprietary technology in the HOMEBAKE™ roasting pan and the unique cooking process, all offerings are uniquely designed to cook together in one standard oven at 425 degrees for 30 minutes – a first for the industry.
61% of Americans prefer a homemade dinner each night1, but more than one-third of them are dissatisfied with the end product, resulting in over 3.7 billion home-cooked dinners a year that miss the mark.2 Meanwhile, consumers are busier than ever, making meal prep that much more difficult despite a continued desire for food that tastes like homemade. HOMEBAKE 425°/:30 aims to solve this problem by reimagining family dinner – giving busy consumers a convenient, satisfying, and delicious total meal system made with quality ingredients that requires limited planning and minimal clean up.
“With HOMEBAKE 425°/:30, we’re giving consumers solutions to the pain points we all experience when cooking, and shattering the notion that there needs to be a tradeoff when it comes to quality, convenience, customization, and crave-ability,” said Alan Kleinerman, Vice President of Disruption, Kraft Heinz. “As a company, we’re doubling down on disruptive and insight-led innovation. HOMEBAKE 425°/:30 is a great example of this as we redefine what’s possible for the entire frozen category.”
Consumers pick their entrée, side, and veggie of choice, place all three in the oven together, set the timer, and then plate piping hot and crave-worthy dinner right out of the trays – all while getting 30 minutes back in their day. HOMEBAKE 425°/:30 leverages proprietary roasting pan technology, ownable recipes, quality ingredients and a unique cooking process that allows mains, sides, and veggies to cook quickly and simultaneously, steaming for twenty-five minutes and then roasting for five.
