Reuse instead of throw away, recycle instead of incinerate: The Jokey Group and WWF Germany want to jointly promote a functioning circular economy for plastic packaging. The Jokey Group is one of the world’s leading producers of plastic packaging and has entered into this cooperation to ensure a closedloop plastic flow that enables reuse and the production of high-quality recycling. With this partnership, the company aims to continue to minimize its environmental footprint, integrate sustainability into all areas of the business and develop effective approaches throughout the value chain.
Jens Stadter, CEO of Jokey Group said: “At Jokey, our thoughts and actions have been focused on sustainability for decades. But we have to constantly evolve. In light of the dramatic consequences of climate change, we will direct our commitment, within our means, to a transformation focused on the goals of the Paris Climate Agreement. In this context, the use of our raw material resources is also a focal point of our action plan. By 2025, we want to source 30 percent of our raw materials from non-zero circular sources and continuously advance the goal of a fully circular economy. We want to be a pioneer in our industry by keeping plastic in circulation in a high-quality way. Jokey’s Eco Concept represents a holistic approach to sustainability and is implemented across the entire Jokey Group,” explains.
Dr. Martin Bethke, Managing Director of Markets and Companies at WWF Germany, said: “We are still far from circularity in plastic packaging. Around half of all plastic packaging in Germany is incinerated instead of recycled. We are very pleased that Jokey wants to work with us as a strong partner to make the transition from a linear packaging production to a functioning circular packaging economy. It is clear that we must take action for the ecological transformation of the economy, and we believe that this is only possible if companies put sustainable management at the heart of their actions. Packaging transformation is also necessary to achieve the Paris climate goals. This was also made clear in our latest packaging research.”
WWF has been instrumental to Jokey in integrating sustainability into all areas of the company throughout its vision and mission. The company also supports the “Science Based Target Initiative” in line with the Paris climate goals. (SBTi) will work with WWF to set a climate target of 1.5 degrees, as stated by and set a science-based path to ambitiously reduce greenhouse gas emissions. This will be accompanied by a continuous active focus on maximum energy and resource efficiency across the company. Greater attention will be paid to supply chains and value creation processes, ensuring the highest possible transparency of raw material ingredients and their socialecological impact.
Emre Altınel, Jokey Group Turkey Middle East and Africa Sales Director, said that their partnership with WWF will continue until 2025 for the first time: “Jokey Group will continue on its way in a stable manner in this direction.” Emre Altınel concludes his words as follows: “Our company is built on the comprehensive “Eco Concept” as a sustainability strategy and has been running the “Gray is the New Green” campaign for years to place recycling raw materials more firmly in the market. We would like to design and implement pioneering projects with WWF to achieve a more circular economy for plastics, such as “closed loop for high quality, food-grade recyclable or innovative reusable models.”
World Wildlife Fund (WWF) is one of the world’s largest and most respected independent environmental organizations. WWF works in more than 100 countries on six continents to halt global environmental degradation and protect biodiversity. More than 6,000 employees are currently working on 1,300 projects to protect our natural resources. WWF’s goal is to stop global environmental degradation and shape a future where people and nature live in harmony. For several years now, WWF has been working more intensively on plastics and packaging and how a shift towards less and better packaging can be achieved.
