Gerber, the leader in early childhood nutrition for almost 100 years, is now the largest U.S. baby food company to partner with Clean Label Project®. As part of this new partnership, Gerber is also proud to share they have been awarded the most First 1,000 Day Promise certifications – the most comprehensive of all Clean Label Projects’ certifications – of any U.S. infant feeding brand. Additionally, Gerber earned the Purity Award and Pesticide Free certification for key products in its baby food portfolio.
The First 1,000 Day Promise certification requires third party testing for process and packaging contaminants, chemical contaminants, and heavy metals to meet the non-profit’s highest quality standards.
“The Clean Label Project’s recognition validates Gerber’s own high quality standards and unwavering commitment to providing parents the peace of mind they deserve when feeding their families. Gerber products are reviewed, tested and approved by child nutrition experts, dietitians and scientists,” said Tarun Malkani, President and CEO at Gerber. “For more than 90 years, we’ve been focused on feeding generations of babies high-quality, nutritious foods and we look forward to continuing this partnership as we submit more of our products for certification.”
As of today, Clean Label Project has certified 29 Gerber products with plans to seek certification for additional products in the near future.
“Clean Label Project applauds Gerber’s commitment to not only meet the standards of the FDA but to also go above and beyond with some of the strictest standards in the world,” said Jaclyn Bowen, Executive Director at Clean Label Project. “The discussions in the media over the last few years around what is safe for baby have shed a light on the issues facing our food supply today, and we’re confident we can work with regulators and brands including Gerber to ensure safe, nutritious options for babies today and in the future.”
Among the products that received three Clean Label Project certifications are the Wonderfoods™ Natural Banana pouch, Grain and Grow™ Strawberry Apple Puffs, Grain and Grow™ Oatmeal single grain baby cereal, and a variety of purees like 2nd Foods® Butternut Squash puree. Gerber can trace every fruit and veggie in their purees back to the farms and fields where they were grown, in addition to checking, verifying, and approving them every step of the way.
