In a significant development, the corrugated packaging supplier has recently inked its second consecutive five-year contract with Mondelēz International, a leading player in the global snack industry. Known for its extensive portfolio of popular brands such as Oreo, Cadbury Dairy Milk, and Toblerone chocolate, Mondelēz International relies on the supplier to exclusively provide corrugated packaging for its products across Europe.
This exclusive partnership represents an extension of their longstanding collaboration, spanning over a decade, and underscores a mutual commitment to innovation and sustainability. Together, they aim to deliver bespoke sustainable packaging solutions through a collaborative approach, leveraging a joint innovation program and roadmap.
Both parties are dedicated to upholding standards of quality, enhancing supply chain efficiency, and driving productivity initiatives to ensure the resilience of supply chains and uninterrupted availability of products, particularly amidst challenging market dynamics.
As part of their collaboration, the supplier and Mondelēz International will introduce new fibre-based sustainable packaging solutions in European markets. Additionally, they will collaborate on initiatives aimed at reducing the use of single-use plastics, aligning with a shared objective of achieving Net Zero emissions by 2050.
Over the next five years, the partnership will focus on designing and delivering the most sustainable and economically viable packaging solutions, with a concerted effort to reduce materials and enhance recyclability across key product lines. Central to their approach is the utilization of Circular Design Metrics (CDM), a tool developed to evaluate packaging designs based on various sustainability factors such as recyclability, material consumption, and supply cycle efficiency. This innovative tool, aligned with Circular Design Principles, aims to facilitate the transition to a more circular economy by providing insights into the sustainability of packaging designs and identifying areas for improvement.
