The signs look very positive for SIAL Paris 2024, with around 90% of the exhibition space already taken up. The demand is such that the organisation is considering setting up a waiting list.
Food sectors: new plan, new dynamics
One of the new features of this edition is the reorganisation of the floor plan in favour of increased sectorisation in response to the demand from buyers. The aim is to make it easier to get around and to enhance the visitor experience. This change has been generally welcomed by the partners, whose national pavilions, previously assembled in halls 1 to 4, will now be represented in each hall or thematic space (savoury groceries, dairy products, etc.).
While dynamic marketing has benefited every sec- tor, the meats universe is now almost fully booked (meat, poultry, cured meats), with plant-based alternatives and substitutes being grouped together in Hall 7, and testifying Fruits, vegetables, pulses & grains to a gain in momentum this year. Fine foods is also looking healthy. In Hall 8, legumes are making their entrance alongside cereals and fruit & vegetables.
SIAL PARIS, MELTING POT OF THE FOOD INDUSTRY
With 7,500 exhibitors from more than 130 countries expected and 75% international visitors, the next edition of SIAL Paris promises to be THE big event for food industry players worldwide.
TOP 12 COUNTRIES TO DATE
Italy Netherlands
France Greece
Spain Poland
Turkey Brazil
China United States
Belgium India
As for the most represented countries, France and Italy are neck and neck for pole position at this stage, with Italy leading by a short head in terms of surface area, accounting for no less than 16,000 square metres of exhibition space.
China is back in force, having been absent from the previous edition due to the health context and the continuing restrictions on travel abroad, with already more than 6,000 square metres of pavilions confirmed for 2024. Ukraine, although still impacted by the ongoing war situation, will be well and truly present at SIAL Paris this year. India’s influence is growing, with a very strong showing this year.
Africa will be prominently positioned and some of the exhibitors from the continent will be highlighted, their pavilions grouped together in a dedicated space in Hall 5a. The number of African countries represented at the upcoming edition is expected to be greater than in 2022. Côte d’Ivoire and Senegal have already confirmed their participation, with a hefty increase in the exhibition space earmarked for the latter. It should be noted that particular attention is devoted to the recruitment of exhibitors from the sub-Saharan regions.
Uganda, Libya and Iraq will participate in the show for the first time.
Finally, the USA and Spain are also ramping up for this anniversary edition.
SIAL PARIS 2024 UNDER THE HIGH PATRONAGE OF THE PRESIDENT OF FRANCE
SIALParisisanexceptionalshowcasefor France. With 285,000 professionals expected, a programme of 8,000 major buyers with 50 billion euros in purchasing power and 200 contacts made on average per exhibitor, SIAL offers a unique opportunity to gain visibility and generate business opportunities on the international scene. It is also an unmissable highlight of culinary diplomacy, with more than 100 official delegations welcomed.
This international scope, as well as its unique character as a business catalyst for French agrifood companies for export, has earned SIAL Paris the honour in 2024 to be placed under the high patronage of the President of France, a mark of interest on the part of the Head of State.
