Yasso®, the ridiculously better frozen snack brand known for shaking up the freezer aisle, is bringing fans a new way to dig in: Yasso Frozen Greek Yogurt, now available in a spoonable 14-ounce format. This fall, Target shoppers will be the first to try this category-defining ice cream-like experience, that delivers on both taste and nutrition, thanks to Yasso’s ridiculously creamy Greek yogurt.
While other “better-for-you” brands leave snackers with chalky textures, an artificial sweetener aftertaste, and compromise, Yasso is going spoon-first into restoring faith and reclaiming freezer space by delivering the real deal: creamy, inclusion-packed, protein-powered indulgence that tastes delicious with nutrition you can feel good about.
“We’ve always believed that great taste and great nutrition don’t have to be a compromise, and we’re done watching other brands ask you to settle,” said Bentley King, U.S. head of marketing operations at The Magnum Ice Cream Company. “This isn’t a new challenge for us, it’s what we do. Our new spoonable frozen Greek yogurt is the ultimate answer to that craving for rich, decadent flavor while still getting the benefits you expect from Yasso. Yasso is still leading the dessert revolution and is here to show everyone that delicious and nutritious can live in the same bite.”
Available in five flavors, each Yasso is made with high-quality ingredients that deliver a mind-meltingly delicious ice cream-like experience. Each 14-ounce pack contains up to 19 grams of protein and approximately 400 calories per container, with no artificial colors, flavors, or sugar alcohols.
- Mint Chocolate Chip: Mmmm, the mintiest mint! Doubling down on flavor with sweet chocolatey chips mixed in every bite. 400 calories and 19 grams of protein per container.
- Chocolate Chip Cookie Dough: Dig into gooey cookie dough chunks, chocolatey chips, and all the flavor your mouth can handle. 410 calories and 18 grams of protein per container.
- Fudge Brownie: Holy freaking fudge! Creamy fudge frozen Greek yogurt blended with decadent fudge brownies. 410 calories and 19 grams of protein per container.
- Cookies ‘n Cream: Vanilla crème-flavored frozen Greek yogurt mixed with real deal chocolate crème-filled cookie pieces that slays expectations. 370 calories and 19 grams of protein per container.
- Coffee Chip: Iced coffee that hits different, pairing creamy and coffee together in rich frozen Greek yogurt with chocolatey chips. 400 calories and 19 grams of protein per container.
