Nestle Health Science, a business unit of Nestle SA, has agreed to acquire Puravida, a Brazilian nutrition and lifestyle brand that manufactures and markets such applications as drink mixes, protein powders, nutrition bars and snacks that is based in São Paulo. Terms of the agreement were not disclosed.
Puravida is owned by the private equity firm Aqua Capital. The nutrition-focused company was founded in 2016 and is described by Aqua Capital as a “digitally native vertical brand.” Sixty percent of Puravida’s sales are generated through its business-to-consumer e-commerce channel with the remainder being sold in brick-and-mortar retail throughout Brazil, according to the private equity investor.
“Bringing together Puravida’s and Nestle Health Science’s deep experience in nutrition research and development will result in further innovation, expanding the breadth and depth of the portfolio across consumer and health care professional channels. Our retail capabilities will open up new opportunities for Puravida to further growth and our strong network with healthcare professionals will expand the presence of the brand,” said Monica Meale, head of Nestle Health Science Latam.
The transaction is expected to close during the second quarter of 2022.
