Chobani announced the launch of Chobani® Zero Sugar* Drinks, an innovative zero sugar offering in a convenient drink format, that provides consumers with a protein-packed on-the-go option made with natural ingredients.
The announcement builds on Chobani’s mission of making good food for all and is an extension of the company’s zero sugar portfolio, which launched in 2021 with Chobani® Zero Sugar* Greek Yogurt cups. Since its launch, Chobani® Zero Sugar* Greek Yogurt has experienced strong growth as consumers continue to be conscious of their sugar intake. It holds a market share of 2.1% within the total yogurt category.2 For the same period, Chobani® Zero Sugar* contributed 37% to Chobani’s overall growth in the yogurt category.2
A growing market, yogurt drinks are expected to own 21% of category sales over the next five years,3 making the decision to further expand into this burgeoning market more desirable. As part of the company’s focus on its zero sugar portfolio, Chobani recently invested more capital into its capacity and capabilities and expanded the production of zero sugar products into the Twin Falls plant to meet the ongoing demand.
“After a few years of being hyper-focused on optimizing our core portfolio and improving excellence in our supply chain and service levels, we are extremely excited to once again dazzle the shelves with the launch our new zero sugar drinks,” said Niel Sandfort, Chief Innovation Officer. “This latest innovation takes an already successful product line, made with natural ingredients, to the next level by evolving it into a drinkable format, perfect for the on-the-go consumer.”
An excellent source of protein and billions of probiotics, Chobani® Zero Sugar* Drinks are made using natural fermentation, where live and active yogurt cultures and probiotics eat the sugars found in milk. It’s sweetened with only natural sugar alternatives, free of lactose and preservatives, contains zero grams total sugar, serves as a good source of calcium, and is only 50 calories (per 7 fl oz). Chobani® Zero Sugar* Drinks stay true to Chobani’s innovation philosophy in using natural, non-GMO ingredients – just like all of the company’s yogurt offerings.
- Mintel: FOOD AND DRINK NUTRITION CLAIMS – US – 2022; Mintel: Yogurt & Yogurt Drinks – US – 2022
- According to Nielsen xAOC for the 52-week period ending April 29,2023
- Mintel: Yogurt and Yogurt Drinks – US – 2022
