Mikuna, the pioneer of Chocho plant protein, today announced its partnership with Purely Elizabeth, which has chosen Chocho as the protein foundation for its newest Protein Oatmeal line. Mikuna’s Chocho is a pure, single-ingredient plant protein sourced from an ancient Andean lupin, sustainably grown at high altitudes in Ecuador. This collaboration highlights how forward-thinking brands are turning to Chocho as the future of plant-based nutrition and protein.
Unlike many plant proteins that rely on heavily processed isolates or masking agents, Mikuna’s Chocho is minimally processed, non-isolate, and lectin-free. This preserves the plant’s natural nutrients, trace minerals, and bioavailability, making it easier to digest while delivering superior nutrition. With a complete amino acid profile, fiber, and minerals, Chocho offers a simple solution that prioritizes purity at its source.
“Chocho represents a shift in plant protein,” said Ricky Echanique, Founder and CEO of Mikuna. “Our mission is to offer a protein that nourishes the body since our consumer base is focused on simple and cleaner ingredients, that are easy to digest and taste good. Chocho excels in all of those areas. Through Mikuna we are empowering human potential with ancient wisdom and ultimately our vision is to enable chocho-derived food products that disrupt the $500 billion wellness industry. We are proud that Purely Elizabeth has embraced Chocho as the next-generation protein ingredient.”
The versatility and sourcing story of chocho is what drew Purely Elizabeth to the partnership. Elizabeth Stein, Founder and CEO at Purely Elizabeth, explained, “At Purely Elizabeth, we’re constantly exploring breakthrough ingredients that align with both our nutritional standards and sustainability values. We were initially drawn to the Chocho Plant Protein Powder by MIKUNA for its compelling regenerative agriculture story and strong commitment to sustainability. What impressed us even more was the ingredient itself, its neutral flavor, high protein content, and versatility made it a natural fit for our new Protein Oatmeal line. As we continue to evolve our supply chain with more regenerative and responsibly sourced ingredients, working with partners like MIKUNA is key. Their approach bridges nutrition, sustainability, and the future of food, values that deeply align with our mission.”
Purely Elizabeth’s new Protein Oatmeal line features bakery-inspired flavors, 10 grams of plant protein per serving, and 100 percent whole grains. By sourcing Chocho, Purely Elizabeth joins a growing movement of brands seeking whole-food ingredients that go beyond nutrition to deliver environmental and social impact.
Mikuna is redefining what it means to source responsibly, rejecting industrial monocultures in favor of regenerative practices that restore soil health and uplift farming communities in the Andes. With Purely Elizabeth’s embrace of Chocho, the partnership underscores a unique product that are good for people, communities, and the planet—without compromise.
