ISM Middle East and Private Label Middle East 2025 concluded on a high note at the Dubai World Trade Centre, marking one of the most dynamic editions to date. Over three days, thousands of retailers, distributors, manufacturers, and buyers from across the globe convened to forge strategic partnerships, explore category expansion, and discover the next wave of consumer trends.
Global buyers and brands seal new partnerships
From premium chocolate exporters to private label innovators, the event floor was alive with deal-making and new collaborations. Notably, discussions between UAE-based JA Chocolate Factory and the Ministry of Investment of Uzbekistan set the stage for future cross-border trade in confectionery.
With 15 new exhibiting countries making their debut this year, the shows continued to expand their international footprint, reinforcing Dubai’s position as a global sourcing hub.
Exhibitors applaud strong business outcomes
Exhibitors from diverse sectors praised the shows for the high-value connections and strong lead generation. 
Mina Georges, VP Operations, Mamiba Cosmetics, highlighted: “Private Label Middle East allowed us to introduce exclusive product lines and directly connect with buyers ranging from large pharmacy chains to boutique entrepreneurs. The business potential generated here is remarkable.”
Innovation and consumer trends take centre stage
ISM Middle East once again proved itself as the launchpad for trendsetting innovations. Products such as the Amos TastySounds Audio Lollipop and Prestige Wellness Biscuits with Probiotics demonstrated how indulgence and functionality are blending to capture evolving consumer demand.
Meanwhile, Private Label Middle East showcased a wide range of solutions — from packaging and beauty products to hotel amenities — underscoring its role as a one-stop platform for private brand development.
Knowledge-sharing and future outlook
At the Expert Stage Conference, industry leaders addressed the future of snacking, consumer-driven innovation, and the rapid growth of private label in the Middle East and Africa. From Talabat’s expansion of its private label portfolio to Big Basket’s insights on viral snack trends, sessions provided actionable intelligence to guide the industry’s next steps.
Looking ahead
As ISM Middle East and Private Label Middle East 2025 close their doors, the momentum created on the trade floor promises to drive global growth well beyond Dubai. With record international participation, groundbreaking innovations, and powerful partnerships forged, the shows reaffirm their status as indispensable events for the global sweets, snacks, and private label industries.
