Bridge2Food 2025: Nutritional value and more delicious alternative meat among key trends in Europe – Givaudan perspective
After years of strong momentum, the alternative meat category is facing a reality check. According to Nielsen, plant-based meat sales in Europe declined by 3.4% in volume in 2023 compared to 20221. Yet interest persists—Innova Market Insights reports that one-quarter of European shoppers still buy...