Avsar was deemed worthy for Superior Taste Award in two branches by International Taste Institute of which previous name was ITQi.
Avsar Maden Suyu entitled to be granted with Superior Taste Award with its two products as the result of the organization held by International Taste Institution headquartered in Belgium-Brussels. Avsar Maden Suyu was honored with world-wide prestigious certificates by granted with awards in ‘attention-grabbing taste’ with its Natural Sparkling Water, and in ‘outstanding taste’ with its Sparkling Water with Black Mulberry and Currant Aromas.
The process for 2020 Superior Taste Award given by International Taste Institute of which previous name was ITQi and located in Belgium since 2005, where numerous producers from all over the world compete with various products and which approves the products with perfect taste and quality in each year. The process when Avsar Maden Suyu was awarded in two branches grabbed attention in the whole world with the detailed tastes, analyses and reports of European experts.
Taste of Avsar Maden Suyu has been confirmed by the world authorities
While Avsar Natural Sparkling Water and Sparkling Water with Black Mulberry and Currant Aromas produced by Avsar Maden Suyu was granted with Superior Taste Award in this year, Avsar Natural Sparkling Water entitled to receive international certificates which are of crucial importance in the categories of ‘attention-grabbing taste’ and ‘outstanding taste’ with its Avsar Natural Sparkling Water and Sparkling Water with Black Mulberry and Currant Aromas respectively. In the assessment realized by blind taste method by famous chefs and sommeliers from culinary foundations subject to International Taste Institute, products went through considerably meticulous sensory evaluations and exposed to the test process. As the result of the scoring process by the jury members among whom chefs with Michelin stars took place like Cristina Figueira, Alain Nonnet , Avsar Maden Suyu which was deemed worthy to be granted with Superior Taste Award in two branches was officially registered by the world authorities with its local tastes.
“Superior Taste Award which we won in 2 branches is not a coincidence”
Expressing that Avsar brought an innovative vision to the Turkish beverage sector with its product variety, original ingredients and different bottle design, Tarık Demirel, Board of Directors Member of Avsar Maden Suyu stated that: As Avsar, we wanted to create a brand in top segment in terms of design and quality on the contrary of sparkling waters in the market. We provide service in the best way to our consumers with our bottle which looks like a drop, and sparkling water portfolio with 14 fruit aromas. New tastes which we have gained to the sector brought a new interpretation for sparkling water understanding of both Turkey and world. Our Sparkling Water with Black Mulberry and Currant Aromas obtained from black carrot and containing anthocyanin with antioxidant characteristics has been appreciated with its harmony with red fruits. On the other hand, we have a different place in the sector with our natural sparkling waters in the category of volcanic waters which are very rare in the world. Our plain sparkling water has a strong value in terms of liquid balance of body thanks to its 3.297,4 mg/lt of mineral materials and 96,3 mg/lt of potassium contained. The Superior Taste Award which was deemed worthy by Intertnational Taste Institute for Sparkling Water with Black Mulberry and Currant Aromas and Avsar Natural Sparkling Water was not a coincidence.”