Jan Philipp Hartmann, Director of yummex ME at Koelnmesse, adds: “The corona pandemic also more clearly emphasised societal tendencies in the sweets and snacks industry that had already been present. This will be visible at yummex Middle East, the leading industry platform for these sectors in the MENA region. Many innovative products striving to address the increasing nutritional consciousness of the population are being offered to the international trade visitors of the trade fair. The growing importance of ‘healthy snacking’ is also clearly apparent in the MENA region”.
Health, sustainability and well-being have become increasingly important in the consciousness of end consumers. This is also reflected in the results of the ‘Euromonitor 2021’, which comes to the following conclusion: “Interest in healthy snacks is increasing as a result of Covid-19”. This was contributed to by the fact that people spent considerably more time at home as a result of corona. The necessity and the need for healthy nutrition increased around the globe, including in the multi-ethnic societies of the MENA region.
One can once again discover the diversity which defines indulgence today at yummex ME in November. The broad portfolio of sweets and snacks includes timely products that function as soul food and are as sustainable, vegan, organic and healthy as possible. The offering of the business platform thus contains a big selection of items that target the growing clientele of vegetarians, flexitarians and vegans. The focus is also shifting to these target groups for ice cream and frozen desserts, which are also part of the portfolio of yummex ME: ‘Euromonitor 2021’ predicts that the consumption of ice cream and frozen desserts with dairy products will experience a slight decline of 0.4% for this segment by 2025. During the same period, growth of 12.6% is anticipated for ice cream and frozen desserts without dairy products.
Yummex ME offers the manufacturers of sweets and snacks enormous business potential in the MENA market, for which continuing and above average growth is forecast for the coming years.