By leading innovation in the refined carb space, BetterBrand utilizes its technology to enable a world where consumers can eat freely – without worry of weight gain, negative health consequences, or compromise. The Company’s first product, “The Better Bagel”, transforms the carb heavy bagel into the net carb equivalent of two slices of banana, while boasting 25g+ of plant-based protein, no added sugar, and a Non-GMO Certified, clean label ingredient deck. The Company plans to apply its proprietary processes and technology across numerous product categories in order to overhaul the existing consumer relationship with food.
“BetterBrand addresses the pain-point around diet and healthy eating that I, and countless others I’ve known, have felt very deeply,” said BetterBrand Founder and CEO, Aimee Yang, who previously broke records as the first sole female founder to raise more than $1M in a venture-led, pre-seed round across food tech, consumer, and food & beverage industries (via Crunchbase).
