EXTRA® Gum announced the launch of the newest limited-edition flavor to its lineup: EXTRA Pink Lemonade. Mars’ EXTRA Gum wants to deliver an early taste of sunshine-filled summer days to consumers through the introduction of its new bright and vibrant flavor.
As a beloved nostalgic flavor, each fruity, tart, and deliciously sweet bite of EXTRA gum’s Pink Lemonade transports consumers into a warmer season and ushers in the comfort of sunshine through the bright, refreshing, and long-lasting flavor for which EXTRA is known.
“We hope EXTRA Pink Lemonade flavor will inspire moments of everyday happiness and become the perfect companion for ushering in the highly-anticipated spring sunshine,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “Pink Lemonade is a beloved flavor that is sure to be an EXTRA fan favorite, and perfect to be shared while connecting with friends and family – no matter the weather outside.”
